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Point, Click and Shake Hands: Personal Value in Ecommerce
In a great article on the importance of humanizing brands in improving ecommerce loyalty, Chris Malone outlines his study’s findings that “online shoppers at ‘multi-channel’ retailers such as Best Buy,...
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Guided Discovery: The Importance of Curation in Ecommerce
With online sales representing “the lone piece of good news” for Best Buy during the holiday season and today’s announcement that JC Penney will cut 2,000 jobs and close 33 stores, doubt concerning the...
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The Rollercoaster of Large Scale Website Redesigns
The idea of taking on a site redesign, especially for a large-scale site (e-commerce or publishing) can feel like an overwhelming challenge. More often than not, large sites are near the point of...
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3 Myths of Facebook Advertising
In the months before its disastrous IPO, Facebook faced a lot of tough questions about the viability of its advertising business: Is the social network valuable for ecommerce? Could Facebook truly...
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Is the Free Ride Over with Google Analytics?
In the vast stable of Google Products, I have to believe that among the most valuable – to consumers – is Google Analytics (GA). Yes, I know, I’m not exactly bringing you a revelatory moment on a...
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4 Reasons Pinterest Promoted Pins Are the Best Thing in Social Commerce
Pinterest is in the final beta rounds of Promoted Pins, and we already know this new form of advertising will revolutionize social commerce. I’ve been a social commerce believer since I sold my used...
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Are You Ready? Get Our Guide on Weathering Challenges
I told you we had some good stuff planned, didn’t I? Well, here it is! Our new direction with the way we create and disseminate content. Moving forward, our blog will be anchored to a specific topic....
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New Holiday Memes for a Jolly Online Shopping Season
If you turned on the news this weekend, you likely saw the hordes of holiday shoppers ready to bust down the door for Black Friday deals. Oh the thrill of the hunt! Seriously, we love Black Friday. We...
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Oneupweb to Host Google-Sponsored Event
Oneupweb and Google have teamed up to help put Traverse City on the map! Do you own a business in Traverse City? If so, come to Small Business Training Day where you will learn about a range of topics...
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9 Reasons Why the eCommerce Industry Needs to Think Mobile First
Ecommerce has changed a lot since the first secure online purchase in 1994 (it was a large pizza from Pizza Hut just in case you were curious). via GIPHY By 2003 more than 20 percent of all Americans...
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